December 2020

There are two kinds of stress, eustress, and distress. Eustress consists of the Greek prefix ‘eu’ meaning good, which makes the meaning literally ‘good stress’. This kind of stress is moderate and is often seen as beneficial to those who experience it. Perhaps they will learn something from the experience and will carry on forward […]

Nowadays, a whole new range of organic and natural products are taking the place of chemical-based ones. Be it organic foods or natural cosmetics, there is an enormous market of these products emerging because of the rising environmental and health-consciousness of people. The outstanding benefits of these products have led many people across the globe

It has been a tough year for many small business owners. There have been a lot of challenges and adjustments to make especially in employing professionals. Most entrepreneurs are finding ways to work smarter, apply more efficient measures, and cut costs without sacrificing the quality of work. One way to make it happen is to

From the day we first heard about an unknown virus spreading until today, when scientists are already scrambling to find a cure—we already know how digital technology has helped when it comes to shaping the way we faced the problem. First off, digital technology is geared towards the ease of disseminating information—luckily, 59% percent of

Since March 2020, when COVID-19 happened, there has been such a huge gap in the live entertainment and events scene. COVID-19 protocols set by the World Health Organization and the Centers for Disease Control and Prevention have prohibited public gatherings from taking place in observance of social distancing. This has caused the live entertainment and

Don’t underestimate the power of a T-shirt. It may be, but everyday wear you throw around just about anywhere. But therein lies its power. It can go wherever the wearer goes. As a marketing tool, T-shirt advertising is making heads turn during the pandemic. When an army of businesses are calling it quits, many for good,

Starting a business has become quite a trend during COVID-19. It has been on the minds of almost everyone who has been affected by the pandemic when businesses started closing left and right. Employees started thinking like entrepreneurs and existing entrepreneurs looked for other ways to meet people’s needs, including their own financial needs. If

Everyone loves food. Some like Italian food, others prefer French, Mexican, or Chinese. For one person, a perfect dinner is a double cheeseburger, some fries, and a coke. For another, it’s a cup of tea, a bowl of sticky rice, and some sushi. No matter what your preference may be, food is always present in

The word celebration does not mix well with the coronavirus pandemic that took the lives of 1.23 million individuals around the world. The said pandemic gave rise to lockdowns that prevented people from going out, from interacting with each other, and from working nine to five jobs. However, even with the pandemic turning the tide

What’s your favorite restaurant? Where do you get your coffee? What is your go-to fast-food chain? You most probably had an answer to all of these questions. In fact, 33% of people have a brand in mind when they go shopping. That, for you, is the power of branding. But what exactly is branding and