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Contrary to what the marketplace thinks, a brand should be projected as a human to the consumers. It should embody authenticity and represent a business’s true nature and lodge itself into consumers’ lifestyles and buying habits. But to establish a solid bond between you and your customers, you need to first communicate your brand’s values […]

According to data gathered by Oberlo, there are about 30.7 million small businesses all over the U.S. However, over 42 percent of this number close up within the first five years of operation due to lack of demand in the market. To make these statistics even sadder, more than 60 percent of small businesses were

Small businesses across the country have shifted to online selling due to the pandemic. With the majority of their customers going online, these businesses were compelled to follow them to reach their market. The situation saw the emergence of a new set of challenges since the businesses had to increase their online presence due to

Most modern workplaces have computers, meaning you’ll need to maintain more as a business owner. Find out how you can keep your computers and software running smoothly to prevent issues and make recovery processes more convenient. Upgrade  Expect most office desktop computers to have a minimum three-year lifespan, meaning you need to have them upgraded

We can no longer deny that technology continues to change the way we run businesses. The e-commerce sector is already a product of today’s amazing technology. Yet again, innovations are being developed and perfected each day. Businesses make use of these technologies to improve the way they run their business, find clients, and improve their bottom

Many consumers changed during the pandemic. They now avoid going out for fear of getting sick. They avoid brick-and-mortar stores and would rather do their shopping online. What used to be loyal customers are now changing brands. What can businesses do to encourage customer loyalty in the middle of the pandemic? As more consumers started

The right idea may not sound right at all to other people. It may not even be given the chance to be heard. Good thing entrepreneurs such as Erik Yuan make it a point to hang on to the idea even when others are not so pleased about it and profit handsomely by doing so.

Studies show that small businesses in Singapore were less affected by the COVID-19 crisis compared to their contemporaries in other parts of Asia, and that’s wonderful news. However, we can’t deny that not all small businesses could mitigate the effects of the pandemic since they didn’t have as many resources as bigger companies. Another study found that Singaporeans spend over

Most operations that happen for business during the pandemic have been classified under “remote work,” which refers to any office/industry work that is done outside of a traditional office environment. So, imagine that the only difference between the face-to-face (F-T-F) work setting and remote work is that remote work is everything you experience in F-T-F,