For many, being a digital marketer is just about using social media to reach an audience. For others, it is just about SEO. And you will be surprised that some will think that it is just a campaign involving banner ads. However, online marketing is more than just a single technique or method.
If you are actually serious about promoting your brand online, you should go beyond just a single method. It would be wise to invest your time and money in building an ecosystem in which all your platforms are interconnected, thus reaching your customers wherever they are on the Internet. However, building an ecosystem takes time and some preparation. Regardless, here are some of the things that may serve as your head start.
A Proper Strategy
Every great marketing campaign starts with a plan. This is why you need to have a strategy. This is basically a document that will list down your goals when you are targeting to achieve them, and the methods for achieving them. Having a strategy document will make sure that each member of the team is on the same page. In essence, it encourages and keeps consistency. When the goals and objectives are clearly defined, you will also find it much easier to know your ROI.
A Well-Designed Website
Why bother online marketing when you do not have a website. Your social media page may seem enough, but your brand needs a house or a shop that your customers can visit for more information. It is even more important for e-commerce. Regardless of the nature of your website, it should be designed beautifully, and it should function based on the behavior of your customers.
It is worth your time and money to work with reliable companies that offer web development and UX and UI design. Your website can be also used to promote your social media pages, where customers can find engaging content and more about your brand’s casual side.
SEO Marketing Tactics
Since you have a website, the next most sensible thing to do is to use search engine optimization (SEO) techniques. Through this method, you are increasing your chances of having your website listed on the first page of search engine results. That way, your customers will see you. However, remember that SEO has various branches, such as technical SEO, local SEO, and off-page SEO. And at some point or another, you will be able to use them all.
Social Media Plans
You have to remember that social media marketing is not just about posting memes and funny content. It is also about posting helpful pieces of information that your customers can use. On top of that, social media marketing also allows you to get in touch with your customers and get to know them better through the conversations that they engage in. In this regard, you should deploy skilled community managers and analytics specialist.
It’s all about integration. You can use the above-mentioned platforms per piece, but it would give you a 360-degree approach to marketing when you use them all. After all, having a digital marketing ecosystem is all about integrating your platforms to ensure you reach your audience through different venues.