Lincoln Bremmer

According to a 2019 study, 80 percent of marketers found influencer marketing effective, while 89 percent said that the return of investment (ROI) from influencer marketing can be compared with or even be better than other marketing channels. This trend continues in 2021, especially when consumers spend more time on the internet than on other […]

Most countries around the world committed to a goal of net-zero greenhouse gas emissions by 2050. This needs widespread follow-through in policies and regulations. One of the most important drivers of change is a global investment in unified sustainability goals. From 2020 to 2021, there was a record number of new or updated global sustainable

In marketing speak, you’d often hear the phrases “customer personas,” “customer avatars,” and target audience. While these terms are pretty much self-explanatory, they are far from arbitrary. In fact, marketers perform extensive research, collect enormous amounts of data, and multiple tools to create detailed customer profiles. They then use a process called psychographics to make

There’s an entire series of processes and networks before an internet connection becomes available to your device. It’s quite a complicated procedure, but perhaps having a basic understanding of networking and cables will make it easier to understand. Types of Network Connections They may all be able to do the same thing of connecting you

The COVID-19 pandemic was an era filled with unprecedented shifts and challenges. This is especially true for startups, entrepreneurs, and financially fragile businesses, where many have to close and lay off workers as consumers choose to stay at home and economies shut down. While it has been a tough time for many enterprises, digital marketing

Twenty-first-century technology has brought about a revolutionary change in the way Singaporeans buy their day-to-day commodities. Aside from the fact that they are socially distancing from one another because of the ongoing coronavirus pandemic, there must be a reason why the eCommerce industry is currently on an upward spike. Even before there was a global

Contrary to what the marketplace thinks, a brand should be projected as a human to the consumers. It should embody authenticity and represent a business’s true nature and lodge itself into consumers’ lifestyles and buying habits. But to establish a solid bond between you and your customers, you need to first communicate your brand’s values

According to data gathered by Oberlo, there are about 30.7 million small businesses all over the U.S. However, over 42 percent of this number close up within the first five years of operation due to lack of demand in the market. To make these statistics even sadder, more than 60 percent of small businesses were

Small businesses across the country have shifted to online selling due to the pandemic. With the majority of their customers going online, these businesses were compelled to follow them to reach their market. The situation saw the emergence of a new set of challenges since the businesses had to increase their online presence due to

Most modern workplaces have computers, meaning you’ll need to maintain more as a business owner. Find out how you can keep your computers and software running smoothly to prevent issues and make recovery processes more convenient. Upgrade  Expect most office desktop computers to have a minimum three-year lifespan, meaning you need to have them upgraded