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business

Information Protection for Running Your Business Remotely

“The new normal” is a phrase that has been going around currently following the recent turn of events. When it comes to businesses such as yours, it means letting employees work from home. It also means that you’re going to rely on your connection through the internet. Having the technology to share information instantly is […]

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Pandemic

Strategic Moves to Secure Your Company’s Future Amid COVID-19

It’s difficult to manage a company amid uncertainty. The current COVID-19 pandemic has thrown the global economy in disarray. Without technology, foresight, and thoughtful planning, several firms won’t be able to recover from this crisis. Below are some strategic moves to implement in your company to ensure business survival. Use technology to support employees. Technology

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roads and cars

What is LIDAR Technology and How Does it Improve Autonomous Driving?

Technology is ever-evolving and one of its relatively new incarnations is LIDAR, which stands for Laser Imaging, Detection, and Ranging. LIDAR is essentially a 3-D laser scanning technology. It projects a laser beam to locate objects in its surrounding environment to determine distance, speed, and direction. Recently, LIDAR has been gaining a lot of excitement

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home office

Work Safe, Work from Home: Setting up a Dependable Home Office

Months after the coronavirus pandemic first hit the UK, businesses are starting to operate again. Different types of workplaces, such as restaurants, offices and factories, are operating under government advice on the ideal ways to keep people safe. But while some employees are starting to come into work already, some employees are still advised to

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marketing strategy

Keeping Up with Marketing Trends and Making Your Brand Stand Out

Competition among brands is common in the business world. If you want your business to survive, you need to make sure that your company can keep up with the trends. You need to become fully aware of the latest and most effective marketing strategies. You also need to know more about your competitors. This way,

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Computers in the office

The Dangers of Not Investing in Quality Information Technology for Your Business

Information technology is indispensable for every business since consumers everywhere are now searching for products and services on the web. But for startups, investing in a quality IT system can be unattainable within the first year or so, and for that reason, they might be at risk of various IT issues, including a grave threat,

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Marketing

Tips on Marketing an Independent Brand to the Affluent Crowd

The affluent market is commonly associated with designer brands, from fashion to automobile. It’s truly undeniable that they tend to seek out all things luxurious. According to market research company GlobalWebIndex, 69% of the affluent consumers value well-respected brands that can elevate their status, while only 6% patronise value-for-money brands. If you’re a new independent

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