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What makes an advertising campaign stand out? Is it the witty and out-of-the-box creative handle? Is it the celebrity endorser? Or is it the fact that your ad has made the audience shed a tear? All of these are valid questions. And they are on the surface of your marketing campaign. What truly has made […]

A majority of business owners start a venture because they are brilliant, capable, and competent, at least at the beginning. They understand their target audience and design products and services that quench their clients’ needs. Unfortunately, the second phase of the business might get tricky, mainly due to constricted marketing budgets. How do you promote

There are many benefits to starting a new company. As a business owner, you can manage your hours, focus on what you are passionate about, and have the freedom to make your own choices. Being an entrepreneur can also bring you financial stability, something which most people want. Many times, the problem lies in having

The pandemic has brought about into the spotlight many underrated industries. Traditional ones like food and beverage are, although still very much alive, are left stagnant. New emerging trends brought about circumstances like the lockdown and social distancing has given new business categories a platform to stand on. With the emerging new strains coming out

In the past few years, environmental awareness has been growing steadily to the point where many consumers now consider it when making their purchases. They want to know that the companies they are doing business with are being responsible with their practices. In fact, according to the Harvard Business Review, 65 percent of consumers said

Many businesses lost profit because of the pandemic. Now, the tables have turned and companies that used to struggle before are now booming. Certain industries are also seeing growth especially those that provide services to elderly adults. According to the CDC, elderly adults are among the most vulnerable group during the crisis. This is why many

If there’s one business aspect you should highlight in 2021, it’s your eco-friendliness. In recent years, consumers have become more conscious of the role of businesses in protecting the environment. They demand better and expect companies to do their part in preserving our natural resources. Some studies show that they are willing to pay more for

Although studies show certain difficulties for elderly people in adopting new technology to make their daily lives easier, more convenient, and safer, there’s no denying that doing so would benefit them greatly. With homes and communities becoming increasingly tech-driven with each passing day, seniors who are aging-in-place require instruments such as smart electronic devices and

The effects of the COVID-19 pandemic on the global scale cannot be denied. It has affected around 180 countries and millions of lives. It has taken around 1.6 million lives, and the number of cases as of December has reached 76 million. Even with the first vaccines already given out, it will be safe to

Businesses all over the world felt the pinch of the coronavirus pandemic this year. Many establishments had to shut down their operations either temporarily or permanently. Despite these unfortunate events, some companies managed to flourish by discovering new opportunities in the digital realm. This led to significant changes in the shopping behaviors of consumers. It’s